Land Rover Discovery Projection Mapping
This was a complex and spectacular project-mapping event for the launch of the brand new Land Rover Discovery Concept on the eve of the New York Auto Show. The event took place aboard the legendary aircraft carrier, USS Intrepid, which is now a sea, air and space museum situated on the Hudson River.
We projected simultaneously onto the bridge of the ship and a half dome, which housed the vehicle. The story was one of connectivity, terrain and the discovery of earth. Giant visuals played out across this extremely challenging canvas, pulsing between the bridge and the dome with escalating energy, until the final moment of reveal.
Client: Land Rover